Privacy Policy

Last updated: 22 April 2026

1. Who We Are

Aparajitha Murali Consultants ("we," "us," or "our") operates this website (the "Site"). This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site.

2. What Data We Collect

We collect only the information needed to provide a great coaching experience and keep this website running smoothly. The table below summarises the categories of data, where they come from, and why we use them.

We do not knowingly collect personal information from children under the age of 13. If you believe a child has shared information with us, please contact us and we will promptly delete it.

3. Legal Basis for Processing

We only process your personal data when we have a valid reason to do so. Depending on the situation, we rely on one or more of the following lawful bases:

• Consent — for example, when you fill out a contact form or voluntarily share health or neurodivergence information.
• Contract — to fulfil our coaching agreement with you and deliver the services you have signed up for.
• Legitimate interests — to keep the site secure, prevent fraud, and improve how our services work, where these interests do not override your rights.
• Legal obligation — where we are required to retain or process data under applicable law.

4. Sensitive (Special Category) Data

As a neuro-inclusive coaching practice, we may occasionally handle information about your health, neurodivergence (such as ADHD), or related personal circumstances if you choose to share this with us.

We only process sensitive information:

• With your explicit consent, which you can withdraw at any time.
• Within our secure, password-protected coaching environment.
• For the sole purpose of better supporting you within the coaching relationship.

We never share sensitive data with third parties without your explicit permission.

5. How We Use Your Information

We use the information we collect to:

• Provide, deliver, and personalise our coaching services.
• Respond to enquiries, bookings, and support requests.
• Notify you about changes to our services.
• Analyse anonymous usage trends to improve the website experience.
• Detect, prevent, and address technical or security issues.
• Comply with our legal and administrative obligations.

We do not use your data for advertising, profiling, or automated decision-making that could have a significant effect on you.

6. Our Use of AI Tools

We occasionally use AI tools (such as large language models) to work more efficiently — for example, drafting summaries, preparing session notes, or analysing anonymous usage trends.

Our commitment to you:

• Any data processed by AI tools is de-identified or aggregated beforehand. Your personally identifiable information is never input into a public AI system without your explicit knowledge and consent.
• AI tools assist our work — they do not make decisions about you. All final coaching, contractual, and service decisions are made by a human.
• We do not use AI for automated decisions that could have legal, financial, or similarly significant effects on you.

7. Cookies and Tracking

We use cookies and similar tracking technologies to analyse site traffic and remember your preferences. Our analytics provider (Google Analytics) may collect usage data such as your IP address, browser type, pages visited, and time on site.

You can adjust your cookie preferences at any time using the cookie settings link in the website footer. If you choose to disable cookies, some parts of the site may not function as intended.

8. Trusted Service Providers

We do not sell, rent, or trade your personal information. We share data only with the trusted tools and platforms we use to run this business, all of which are bound by their own data protection agreements:

If our site includes embedded content from third-party websites (e.g. videos or articles), those sites may collect data about you independently. We recommend reviewing their privacy policies.

9. International Data Transfers

Some of our service providers may store or process your data on servers outside your home country. We use providers that maintain industry-standard safeguards (such as standard contractual clauses or equivalent frameworks) to ensure your data remains protected regardless of where it is processed.

10. Security and Data Retention

We take reasonable and commercially appropriate measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

We retain your information only for as long as necessary to deliver our services, fulfil our legal obligations, or resolve any disputes. Data that is no longer required is deleted or anonymised on a regular basis.

11. Your Privacy Rights

Regardless of where you live, we are committed to honouring your rights over your personal data:

To exercise any of these rights, or if you have any concerns about how your data is being used, please contact us using the details below. We will respond within a reasonable timeframe and at no charge.

12. Links to Other Websites

Our website may contain links to external sites. We have no control over those sites and are not responsible for their content or privacy practices. We strongly recommend reviewing the privacy policy of any third-party website you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with a revised “Last updated” date at the top. Please check back periodically. Continued use of our services after an update constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or your personal data, please get in touch: support [@] amura [.] li.